Privacy Policy

SoCal Surf Lessons ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at socalsurflessons.com, make a reservation, purchase lessons or rentals, or otherwise interact with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily provide when you:

Create an account or user profile
Book a surf lesson or rental
Submit a contact or inquiry form
Make a payment or purchase

The types of personal information we may collect include:

Full name
Email address
Phone number
Billing address
Payment card details (processed securely through our payment processor)
Age or date of birth (where required for lesson eligibility)
Emergency contact information

B. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical information, including:

IP address and general location data
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Cookie identifiers and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and confirm reservations, bookings, and payments
To create and manage your user account
To communicate with you regarding your booking, lesson updates, or inquiries
To send appointment reminders and follow-up messages
To improve our website, services, and customer experience
To comply with applicable legal obligations
To detect, investigate, and prevent fraudulent or unauthorized activity
To send promotional communications, if you have opted in

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our content. Cookies are small text files stored on your device.

We use the following types of cookies:

Essential Cookies: Necessary for the website to function properly (e.g., maintaining your session or booking cart).
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics). Data collected is aggregated and anonymized.
Preference Cookies: Remember your settings and preferences for future visits.

You may disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website, including the ability to complete a reservation.

4. Payment Information

We do not directly store your full credit card or debit card numbers on our servers. Payment information is processed through a secure, PCI-DSS compliant third-party payment processor. We may retain limited transaction records (such as the last four digits of your card, transaction ID, and amount) for record-keeping and dispute resolution purposes.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

Service Providers: With trusted third-party vendors who assist us in operating our website and delivering our services (e.g., payment processors, scheduling software, email platforms). These providers are contractually obligated to protect your information.
Legal Compliance: When required by law, court order, or government authority, or to protect the safety, rights, or property of SoCal Surf Lessons, our customers, or the public.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With Your Consent: For any other purpose with your explicit consent.

6. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your California privacy rights, please contact us using the information in Section 10 below. We will verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can take appropriate steps to delete such information.

For minors between the ages of 13 and 17 who participate in surf lessons, we may collect information with the consent of a parent or legal guardian, as required by applicable law.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

SoCal Surf Lessons

Carlsbad, California

Phone: 760-672-2770

Website: socalsurflessons.com

We will respond to your request within 45 days, or within the timeframe required by applicable law.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.